Uncategorized
Shivam Verma
Updated:
15 Jun 2022
Introduction
If you are exhausted from missing out on valuable leads for your business, the solution could be simple. It can be through integrating a chatbot into your customer communication strategy. In this blog, we showcase the success of OKAYA Battery, who saw a 19% increase in leads through the use of WhatsApp chatbots. From improving customer experience to 24/7 online availability, learn how OKAYA Battery leveraged the power of WhatsApp bots to drive their lead generation to new heights.
About Okaya
Delhi-based Okaya Power is a leading battery manufacturer in India. They have been supplying various batteries for customers from different segments for the last 4 decades. Having established a strong network of dealers and distributors, the company has also entered the two-wheeler market with an electric scooter.
Problems faced by Okaya – Leads Through WhatsApp Chatbots
Leads Through Whatsapp Chatbots
In spite of having a digital presence, Okaya was facing challenges in maximizing :
Customer Engagement
Enquiry Handling
Lead Generation
WhatsApp chatbot strategy for OKAYA
To strengthen its digital marketing strategy, Okaya chose a Chat360 WhatsApp bot to integrate with its CRM.
Get a custom WhatsApp chatbot to grow your business.
Track customer information
Generate leads
Provide live chat assistance to users
Complaint tracking and registration on WhatsApp
Purchase of AMC and warranty registration on WhatsApp
What was the result after implementing the Chat360 WhatsApp chatbot?
Tracking of leads improved by 15%
Leads increased at an average rate of 19% over 4 months
~38% of the complaint tracking was done on the chatbot
~26% of the total complaints registered were done via the chatbot in the first three months of the adoption of the chatbot
Enquiries to lead ratio improved by 14% in March compared to the ratio in previous months
The analytics helped Okaya with benchmarking the enquiry handling and taking corrective measures in the time in case of any deviation in the ratios
The solution gave Okaya leverage in terms of being constantly connected with the customers
