Uncategorized
Shivam Verma
Updated:
17 Jan 2022
Why do you need to use WhatsApp for marketing?
Be it the millennials or Gen Z, if there is one thing common about the age groups, then it is Whatsapp. Ranked as one of the most used mobile messenger apps, the platform hosts about 2 billion active users across the globe. In the past decade, WhatsApp has become everyone’s go-to messaging app because of its ease of usage and convenience.
Thanks to the emergence of Whatsapp marketing, Whatsapp has become the most preferred platform for individuals and businesses worldwide. Whatsapp marketing has become a must-have marketing strategy for companies worldwide. But what exactly is WhatsApp marketing?
What is WhatsApp marketing?
As the name indicates, Whatsapp marketing is a type of messenger-based marketing strategy that uses the platform to promote a brand. Due to its billions of users, Whatsapp helps businesses reach out to a vast audience, leading to a more significant customer base and, ultimately, an increase in sales. Whatsapp marketing enables brands to create Broadcast lists, facilitate help desk operations, collect customer feedback, add a hint of personalization to customer interactions, promote a new product or service launch, and much more.
Benefits of having WhatsApp for marketing –
Helps businesses build better customer relationships
Creating or establishing a connection is the first thing businesses do while trying to build a customer base. One of the best things about conversing through Whatsapp is that the medium makes customers feel more connected to the brand. The ease of use also makes the entire brand interaction experience or customer service interaction experience more accessible and quick, making customers feel like they can reach out whenever they want.
They increase conversion rates
Reaching out to potential customers or leads is a sensitive and crucial process. Doing so through their preferred medium is an excellent move for businesses due to its convenience to the potential customer or leads. This helps brands significantly increase customer conversion rates and, simultaneously, allows them to demonstrate how much they as a business care by being available round-the-clock for their customer.
They help increase profitability
The widespread usage of the platform that exposes marketing teams to a large audience helps businesses build a better and much more significant customer base. In addition to this and the increased conversion rates, they provide better access to customer support assistance and speed up ticket remediation. This helps businesses improve customer retention rates which leads to an increase in profitability.
It helps cut down on marketing costs
Traditional marketing operations can be expensive enough to burn a hole in the pocket. From manually promoting new products to making door-to-door pamphlet runs, conventional marketing strategies can not only result in a huge expense but will also be time-consuming. But making use of a WhatsApp marketing strategy instead will not only make the process quick and pocket-friendly but will also increase conversion rates.
Tips for building a Whatsapp marketing strategy
Determine a way to measure your key performance indicators or KPIs. While creating a strategy, it is essential to ask yourself questions like – What is the ultimate aim? What is the marketing objective? How can we measure the performance or effectiveness of the strategy?
Determine who you want to target. Knowing who exactly you want to sell to is the key to building a successful strategy. It helps you understand your target demographic’s expectations, behaviors, and preferences.
Make use of an intelligent WhatsApp chatbot. Having a chatbot handle your help desk operations is a cost-effective and smart move. AI WhatsApp chatbots increase customer retention rates, speed up ticket remediation processes, improve customer satisfaction rates, etc. You can build one for yourself on our coding-free chatbot-building platform.
Build a brand persona. Though chatbots are very effective, some customers still prefer chatting with a human to solve tickets. It helps businesses if there is a brand persona that is based on a famous name from the target demographic.
Work on response message templates. Customers are always in search of quick answers. Keeping a response template ready to answer questions about new product launches can be extremely helpful.
Conclusion
The best thing about having a Whatsapp for marketing is that it serves as a much more efficient option that ensures a broader audience outreach and provides a cost-effective yet efficient marketing solution for businesses. To find out how your business can leverage the advantage of Whatsapp for marketing through intelligent chatbots
